Structured data is the broader umbrella that includes schema.org markup, JSON-LD, and microdata. It is how machines parse the meaning of your content. The guides below cover formats, where to place markup, how to validate it, and how AI search engines depend on structured data more than traditional search ever did.
2 posts
Learn what schema markup is, how to add structured data to your pages, and why it matters for both Google rankings and AI search citations.
Learn what Generative Engine Optimization is, how AI search engines pick their sources, and how to optimize your site for both Google and AI-powered answers.