A redirect chain is a sequence of two or more redirects between the URL a user requests and the final destination. Chains slow page loads, dilute ranking signal, and burn crawl budget. The guides below cover how chains form, how to flatten them, and the patterns that prevent them from coming back.
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Pre-redesign audit, redirect map, URL structure decisions, on-page signal transfer, staging QA, launch day, and the first 30 days. A complete checklist.
Redirect chains slow down crawling, waste link equity, and confuse search engines. Learn what they are, why they happen, and how to find and fix them.