Generative Engine Optimization #geo
Generative Engine Optimization (GEO) is the discipline of getting your content cited by generative AI systems. Unlike traditional SEO, GEO rewards clarity, factual density, and structured markup over backlinks alone. The guides below cover the GEO playbook, how it overlaps with SEO, and where it diverges.
17 posts
AI SEO Audit Checklist: 18 Checks for AI Search Visibility
A practical checklist for auditing whether AI search can reach, understand, and cite your site. Eighteen checks across access, meaning, citation-worthiness, and technical hygiene.
What Is Agentic SEO? A Plain Explanation for 2026
Everyone is saying agentic, few are explaining it. What agentic SEO actually means, how it differs from classic SEO and GEO, what is hype versus real, and the low-regret steps to take today.
The Agentic Web Standards: NLWeb, MCP, and AIPREF Explained
New standards like NLWeb, MCP, and AIPREF promise an agentic web. Here is what each one does, what site owners should do now, and what is just hype.
IndexNow Explained: Why Google Doesn't Use It (and Who It Helps)
IndexNow lets you tell search engines a URL changed instead of waiting for a crawl. Here is how it works, why Google ignores it, who actually benefits, and how to set it up in an afternoon.
We Audited the Top 1000 Sites for AI Search Readiness
We checked the top 1000 websites for llms.txt, AI crawler rules, structured data, and sitemaps. Only a third are ready for AI search.
Is GEO Overhyped? What the Backlash Gets Right (and Wrong)
A loud backlash says GEO is dead, a fad, propaganda. Here is what the criticism gets right about the hype, what it gets wrong about the shift, and what actually earns visibility in AI search.
Citation-Worthy Pages: How to Get Your Content Cited by AI Search in 2026
AI search does not rank ten blue links, it cites a few sources. Learn what makes a page citation-worthy, why each engine cites differently, and how to turn an ordinary page into one AI quotes.
Search Console Now Reports AI Overview and AI Mode Performance
Google added generative AI performance reports to Search Console. What they show, the limits of the early rollout, and how to read AI Overview and AI Mode data without overreading it.
Why DuckDuckGo Is Up 30% (and What It Means for SEO and GEO)
DuckDuckGo installs spiked after Google made AI Search the default. Here is what the search fracture actually means for SEO and GEO, and the channels you should optimize for now.
ai-dataset.json and AI Index Files: Do You Need One in 2026?
A calm look at ai-dataset.json and similar AI index files. What they propose, what AI engines read today, and whether to add one to your site yet.
Is SEO Dead in 2026? What the AI Overview Shift Actually Changed
SEO is not dead, but the job changed. How AI Overviews, zero click search, and brand entity optimization reshaped the work, and what you still control.
Agentic SEO: Preparing Your Site for AI Agents and the Universal Commerce Protocol
AI agents are starting to act on websites, not just read them. Learn what agentic experiences are, how browser agents see your site, what the Universal Commerce Protocol changes, and how to prepare without falling for hype.
Google's Official AI Optimization Guide, Explained: What It Confirms, What It Debunks, What's New
Google published official guidance on optimizing for AI features in Search. Here is a plain reading of what it confirms, the popular tactics it explicitly debunks, and the genuinely new parts, with what to actually do about it.
llms.txt: Do AI Engines Actually Read It?
llms.txt is meant to feed your content to AI models. New data on 137K sites shows 97% of these files are never even requested. Here is what actually works instead.
The Complete Guide to robots.txt: Rules, Examples, and AI Crawlers
robots.txt controls what search engines and AI crawlers can access. Learn the syntax, common patterns, and how to handle GPTBot, ClaudeBot, and PerplexityBot.
Schema Markup for SEO and AI Search: A Practical Guide
Learn what schema markup is, how to add structured data to your pages, and why it matters for both Google rankings and AI search citations.